Pinterest Cracks Down on Spam Accounts

Pinterest announced a major initiative to crack down on the spam accounts lurking throughout the popular photo-sharing website.

Pinterest has built a dedicated spam team to detect, remove and prevent spam, which has been growing along with the site’s popularity.

“Like any online service that becomes popular, spammers are interested in what we’re doing — they want eyeballs and Pinterest has a lot of them,” Jon Jenkins, the head of Pinterest’s engineering team, told Mashable in a phone interview. “One of our main goals is to focus on the authenticity, and this will allow us to better do so.”

To weed through the clutter, Pinterest has developed an intelligent algorithm which flags potential spam accounts via a scoring system.

“When someone clicks on a pin, it should be directed to the site where the image originated — not a site which sells you something unrelated to what you want,” Jenkins said. “Now, we use accounts in classification engines that score them on the likelihood of being spammers.”

For example, each account is given a score — let’s say between 1 and 100 — and the site disables those with higher numbers. For accounts in the medium-score range, Pinterest still gives them the same rights and privileges as non-offenders but suppresses their search rankings, so those pins don’t show up high in search.

Jenkins said it is not a measure to prevent computers from stumbling upon viruses, but to focus on making sure pins are what they are intended to be.

The removal of spam accounts means Pinterest users may notice a small dip in the amount of people following them. However, for more than 99% of accounts, this will be less than 10 followers.

Moving forward, Pinterest said it plans to implement steps to keep spam accounts from ever being created.

“We have a lot of things we’re working on, so stay tuned,” Jenkins said.

Thanking Samantha Murphy for this timely post.

Glenda Coker

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Tumblr Reaches 20 Billion Monthly Pageviews

Tumblr, the microblog known as a GIF artist haven and a home to memes like Texts From Hillary Clinton, is one of the top 20 most visited websites in the U.S.

In an announcement made today, Tumblr CEO and founder David Karp confirmed that the site now collects 20 billion pageviews a month, up from about 13 billion in September, GigaOM reported.

“This started pretty modestly as something I wanted for myself,” Karp told GigaOM. “I remember very vividly that moment where I was like, it wouldn’t be much more work to add a column to the database that [asked] which user posted this post and maybe make it something other people can use.”

Karp credits Tumblr’s growing smartphone market with helping to push it to the 20 billion mark, although he didn’t reveal exactly how much of the site’s traffic comes from its mobile apps.

Tumblr was founded in February 2007. Today it collects more than 77 million posts a day across 79 million blogs.

Tumblr’s 20 billion monthly pageviews rank it as one of the most visited sites in the world. In July 2011 the microblog was number 92 on a list of Google’s top 1,000 most visited sites in the world. If Tumblr’s current pageview number was used instead, it would now rank somewhere in the top 25 of that same list.

Facebook, the world’;s leading social network which registered its 1 billionth user on Oct. 4, collects more than 1 trillion pageviews a month, according to Google’s top 1,000 list. Twitter collects more than 5.9 billion pageviews per month, despite the fact that a bulk of its users visit Twitter via mobile apps and not its website.

In September Reddit collected 3.4 billion pageviews and in October Etsy reported 1.4 billion.

It is unclear where Tumblr currently lists in the top 20 websites in the U.S., but according to Quantcast it is number 19. The top spot currently belongs to Google.

The question is, how many GIFs of cats will it take to surpass the search engine giant?

Thanking Fernando Alfonso III for this timely article.

Glenda Coker

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Are you guilty of the Facebook Business Pitch?

Facebook social media

On Facebook, we all get friend requests. Right? How many of those friend requests are genuine? How many are just pitching business opportunities? At one time or another, you may have been a victim or even a pursuer.

Most of us have seen Facebook pages where one is constantly pitching their business opportunity. Logos and backgrounds may scream “Join My Opportunity”.

Well, you may be asking yourself a few questions right now. Isn’t Facebook for meeting, connecting with people, seeking and joining opportunities at choice?

Am I suppose to advertise my business on Facebook? If not, where do I connect and advertise? What exactly is a social media site?

According to Dictionary.com, the word social media is described as:

Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts:

Other social media sites will operate differently as far as advertising goes and so forth. I will mainly discuss the operations of Facebook. For starters, Facebook offers profile and business (formely known a fan page) pages. A Facebook profile page is to keep in touch with family, old friends and make new friend connections… Nothing more.

In the past, I’ve been guilty of crossing the line. I confused the heck out of some of my relatives who did not know anything about my business side and had no interest in learning about that side of me. That’s ok and I truly understand. Bottom line, business is fine in it’s own perspective place.. I never want to confuse anyone and I’ve sure learned not to do that.

To answer the questions above, a Facebook profile page is for meeting and connecting with people. As far as offering your business opportunity, a business page (formally called a Fanpage) is used and can easily be created here:

==> Check out the Facebook Create a Page site!

 

To advertise your business, you can create Facebook ads that are cost associated. Check out http://www.facebook.com/advertising/how-it-works for common questions about setting up an advertisement. It’s not complicated at all. You can even call their customer service line to have someone walk you through the steps. Be sure to check out other social media sites to advertise as well.

There are hundreds of business groups to join.You can connect freely, offer your opportunity and get people to “like” and check out your business page.

Also, you have the option to link your Facebook business and profile pages together for easier navigation. I made the choice not to connect the two eventhough a lot of marketers do. It’s your personal choice if you want to connect the two.

A bit of advice, wait to get invited into someone else’s space. Don’t invite yourself. In other words,when you make a connection,(offer your friendship) on your profile page, don’t start pitching your business. People may become uncomfortable with you right off the bat. This is called “aggressive marketing”. You don’t want to be found guilty of practicing it. It is very unprofessional and causes the other person to think the only reason you made a friend connection, was simply to “make money”.

A profile page is the wrong place to pitch people into your business. But, if the two of you discover that you’re both in business and are open to a business discussion… go for it. After they are open to talking about business, invite them over to your business page. This is the simple way to do things without being intrusive.

Be discerning in everything you do and take into account how you would feel if you were the person on the receiving end. I hope I shed some light on this subject that so many of us fall prey to.

“People join people”, not businesses. This world has millions of interesting people. We all should take time to get to know others and on Facebook, put business in it’s perspective place. Feel free to connect with me on any of my sites and / or drop me a line just to simply introduce yourself and say, hello…

Glenda Coker

You might also enjoy:

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

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