3 Ways to Promote Your Brand Without Facebook

Facebook is slowly but surely adjusting its algorithm to require brands to pay for exposure to their own fans.

Recently, a blog post from Weber Shandwick mentioned that a Facebook vice president had announced that the free ride for brands is over. Frustrated by the lack of reach Facebook was allowing on the Dallas Mavericks Facebook page, owner Mark Cuban tweeted that he was looking for another alternative for the popular giant.

I’ve been hearing the rumblings of smaller brands talking about leaving the platform for a while now. Many don’t have the budget to invest in promoted posts and Facebook ads, nor do they want to take a chance on investing in something that many claim doesn’t show a measurable return.

What’s a small brand to do? If you have been thinking that Facebook is not worth your time and money, here are three ways to boost your brand without it.

1. Step up your brand advocacy strategies on and offline.
Most small brands thrive on word-of-mouth. Companies such as Zuberance are dedicated to the message that spending time finding and cultivating people who already love your brand has a much higher pay-off than broadcast or reach strategies.

Learn about advocacy strategies and implement the mindset into your marketing strategy. Data indicates that the vast majority of people never visit your Facebook page after they “like” you, asbrands struggle to build effective online communities on Facebook. How proactive are you at encouraging good customers to share your content?

People can talk about you to their Facebook friends whether you’re on Facebook or not. You can embed a “like” button on your website to enable people to share your website content on their Facebook page. The protocol isn’t drag and drop, but it’s doable. Encourage loyal customers to post positive reviews about your business on third party review sites (but do not offer incentives).

2. Concentrate on making your website more advocacy- and engagement-oriented.
Your website should already have a social look and feel. If it does not, there is your first disconnect. Do you have a photo gallery of customers using your products? Do you have positive customer testimonials on your website?

Make sure you temper the promotional aspect of these elements by having customers talk about how your product solved a problem for them. Have you got a video player on your website? It doesn’t need to feature videos that you have produced. It could include how-to or informational videos that revolve around your product sector. You can run polls, contests, guest blogs, story-telling micro sites, and many other customer-oriented features on your website.

The more you can get people coming to your website and sharing it with others the less you need to worry about Facebook.

3. Experiment and engage more with other social media channels.
If you have a walk-up storefront, have you tried geo-location social media yet such as Foursquare? Have you claimed all your online business profiles? How about adding a blog to your website? If you don’t have a website, how about putting up a free “website” on a platform such as WordPress.com or Tumblr that has the interactive look and feel of Facebook?

Do some research on other social media channels such as Twitter, YouTube, Pinterest, or Google Plus. Experiment and see where you get some traction. Most of all, take some time to school yourself on engagement strategies. Even though Facebook claims to have a billion users, getting the attention of the fans you need to reach is a difficult task, and now, possibly an expensive one.

Brands have alternatives. You can be successful at creating loyal brand advocates without Facebook. Maybe it’s time to consider the alternatives. Do you need Facebook to survive?

I thank Chris Syme for this very important and timely article.

With the changes happening so often in social media, it’s great to also step up your game with your offline presence as well. They both go hand in hand.

Check Out: ==>

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Glenda Coker

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Are you Leading Unconditionally?

Are you Leading Unconditionally?

In order to be a great leader, there are several ways to become a success in training others. Many approaches can be used, but there is one standard key that fits every student and any subject. I have learned from the best and mastered a few great tips that have been proven to work.

First and foremost, you must comprehend the learning style(s) of whom you are mentoring. The major ways we as people learn is through our senses. Sight, hearing and touching are the foremost. Some people will learn in social environments, while others may prefer self-study.

Listening and understanding others will help in targeting the exact learning style(s)to implement. This summarizes the standard key that fits “every student and any subject” I mentioned above. Once you practice and have mastered this approach, you can teach anyone with ease and expertise.

An Important Note…

Do not be afraid of the great success your students achieve. You must lead unconditionally. A true leader brings followers to the top with them. Many times, some will shun and become afraid that their pupils will be better than they are. Some may withhold steps and vital information. Do not hold back on any training tactics or sources.

This becomes an issue that involves pride. When one is in a leadership role, pride and any other issues should be thrown straight out the door. The greater the pupil becomes, so does the leader.

For all to become successful, duplication must be put into practice by the leader and directly followed by the student. Finally, the student becomes a successful leader and mentor, who then produces what he has become. Share all that you learn. Always remember, there is no real success without duplication.

 

Glenda Coker

Network Marketing Professional

 

Check Out Chris Murray’s:

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

 

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Why aren’t people buying?

Why aren't people buying?
Why aren’t people buying?

You have a killer product. For the previous few years, you’ve made good money with it. Maybe you’ve made hundreds to a few thousands per month but now, very few are buying.

Why?

If your sales have slowed up or even halted, there’s a good reason for it. Not many people will even realize why it’s happening. You may think that someone found a better deal or that they just don’t have the money at the time. This is so far from the truth. Only a measly ten percent will fall into this category.

Well, what about the ninety percent? What’s going on with them?

The truth is…

People are skeptical and skepticism brings fear.

Yes, that’s right. They are afraid to buy. Trust has fallen at an all time low.

Let me give you an example..

Recently, I received a call from a gentleman. He left a voicemail message on my answering service. He said he had run into one of my ads and had a few questions to ask me. I returned his call, ready to assist him with his questions. What I got was a “salesman” wanting me to join his company! He had no interest in my ad and never mentioned it. As you can guess, I had no interest in what he was selling. I quickly, but nicely got off the phone with this man.

I don’t know him, and I will never get the chance to establish a relationship to find out who he really is. He pitched his opportunity as if he was at a baseball game.

Don’t do this…

It’s aggressive people like this that increases skepticism’s for the ninety percent mentioned above. Some people immediately exert negative aggression just to sell a product. They forget or don’t care to apply positive aggressions. Helping a team, blogging about closing tactics or how to talk to prospects is a good example of exerting positive aggression.

Skepticism is at an all time high. Let me explain how you can relieve some, if not all of the skepticism from a potential buyer.

You must build real relationships with people. Find out where they live, work, family life and what they like to do in their spare time. Relate and add value to everyone you meet. It may be hard to hold back on offering your opportunity, but it is crucial to build lasting and trustworthy relationships. It may seem like you’re taking the long route, but you will start attracting people to you just because they like you.

They see the good in you and that you really care about their family and their lives. Honestly, isn’t it nice to have friends? Isn’t is nice to have people around that genuinely care about you and vice-versa?

While building relationships, you must show people you are trustworthy. If you’re setting up a meeting, show up 10 to 15 minutes earlier than the scheduled meeting. You must always be honest. Do not exaggerate your earnings or your position. People are so use to getting the run-a-round.

If you just started in your business, let them know. If you have not made any money, tell your prospect you have not made any money yet, but you plan on making X amount within the next 12 months… Find out if they are open for the two of you to grow together, and take it from there. Let people know the truth and they will respect and appreciate your integrity that much more. Remember, all of this is after you have established a relationship with them.

In conclusion, be genuine when meeting people. Be generous in helping them; not financially, but in solving their problems. See what it is they are seeking and do your best to offer them your skills. Don’t limit yourself by trying to pitch your business opportunity right off the bat. There are many more ways to properly advertise. This world is filled with so many interesting people. Don’t miss out on the opportunity to get to know them.

Thanks for reading!

Glenda

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How To Earn An Extra Income Online

Earning an extra income online may be difficult for some. Finding legitimate opportunities will require research. There are many opportunities online for people who need to save money on fuel costs, babysitter costs, dry cleaning bills or other expenses. By reducing expenses associated with commuting to work, people will actually earn a greater profit by working online. Consider some of these opportunities to supplement a primary income.

1. Join a Professional Website

People who are experts in a field can earn income offering advice as a tutor, lawyer or doctor. Online companies will pay people to provide professional advice on a per session basis. This is a convenient way to earn an income online without commuting. When professionals commute to tutor their students or to see clients at a lawyer’s or doctor’s office, they spend money on gas and attire to look appropriate. These expenses can often negate what is earned. By offering advice online, these costs are eliminated.

2. Enroll in an Affiliate Marketing Program

Affiliate marketing programs allow people to make money by hosting websites or ads with a company’s product or service. Every time a visitor purchases a product from an affiliate website or ad, the affiliate earns a percentage of the total sale.

Most of these programs are turn-key and can be set up in a matter of minutes. Some affiliate programs may require approval. This process may take a couple of days to ensure the subject matter is of interest. Examples of affiliate marketing programs include Amazon.com and Implix.

3. Write For Extra Income

Many people recommend becoming a writer for companies such as eHow. The articles generated will help businesses drive traffic to their websites or generate revenue for the writer through hosted ads and partnerships with companies.

Some freelancers also write for technology companies and magazines to earn income. Private clients may solicit the help of writers to assist with website development. Blogging can be lucrative if the freelancer is skilled at traffic generation and if the blogger is writing on a professional level.

4. Sell Photography

Sell photographs online. Photography websites host freelancers’ photographs for professional purchase. StockExpert allows people to sell their stock photographs online. Some freelancers may also create graphics and sell the images online. Infographics are popular with companies and can convey a message that words cannot. Many companies may solicit the help of online freelancers to create graphics.

5. Create Website Templates

People who are technically inclined can sell website templates online. These website templates can be used by many different companies who need to create websites online. Templates may also be sold through freelancing websites and photography websites. Each time a person purchases a template, a percentage of the profit will be deposited into an account for the designer. The designer keeps earning money each time the template is purchased.

Consider How Extra Income Can Improve Your Financial Outlook

Extra income can help people supplement their income and become less financially strapped. Consider how these opportunities and others can help to improve a person’s financial income. There are many opportunities online but each one must be researched thoroughly to avoid scams. The best opportunities will not require any additional investment from a person aside from the tools needed to perform the job.

Johnathan Abbiss Is an Internet marketer who has successfully helped many to get started with an:

online income.

To learn more and get some free advice visit here:

http://www.johnathan-abbiss.com\

 

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