How To Start An Ezine

If you think about it, Ezines are really wonderful marketing tools that you can use for your business. You may use them to promote programs or products and even services or other websites. Some people even make extra cash by publishing an ezine and getting money from people who advertise on their ezine. As your ezine experiences growth, you may also need to get upgrades in your services so that you can get more features added to your publication and so your subscribers get a better experience with your ezine.

But when you are just starting out with your ezines, there are good free ezine services that you can try out. If you want to make an ezine of your own, then there are some steps that you may want to try out at first. One thing you can try is to compare the free ezines that are out there. Take note of things like how many subscribers they have and also how many are allowed. Then look at how the process of subscribing is done and also check if you can get an upgrade on your service later on. Take notes on whether you are able to export your list to other services in the event that you feel dissatisfied with the service that you get.

Starting your own ezine could be tricky if you fail to do any research beforehand. You can easily fail to start an ezine of your own if you fail to check out the necessary steps to make sure that your attempt at starting an ezine do not crash and burn. Another thing that you can do is to sign up with a provider that provides ezine services so that you do not have to make a commitment that involves money right away. Once you have signed up, you can get started on your first issue. It is but normal to not have any subscribers at first but it is important to have an issue in your archives at least. This is because there are people who want to check out what your ezine has to say before they subscribe to you.

When you have your ezine, you can choose to write your own content or you can choose to get your content from other places. You can get contributors or you can get free articles from various article directories so that you do not have to spend money. Publishing ezines can be a lot of fun but they are also a lot of hard work. If you plan to use your ezine to make some money then you will want a lot of subscribers so that advertisers will deem it worthwhile to get ad space from you. Dan McG.

If you want more information on Ezines, check out the download below by Dnvgoods,”Ezine Marketing Crash Course”. mcgdans

Glenda Coker

Network Marketing Professional

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3 Things Marketers Can Learn From the Media

We’ve seen a lot of changes in media this year: from new devices and multiple screens driving responsive design, to the rise of native advertising, and the importance of imagery on social networks. The media is an industry that, for the most part, tends to innovate quickly, at the risk of dying.

And most of the trends and disruptions that media face usually affect marketers shortly thereafter. So with that, here are three things the media has learned this year that marketers ought to pay attention to as they head into 2013.

1. Integration Is the Way of the Future

The media world moves too fast for marketing, public relations and social media to continue to operate in silos. Companies must embrace integrated marketing or risk being left in the digital dust.

Customers now expect and demand brands to be everywhere. This requires integrated plans with consistent messaging and emphasis on real-time marketing.

Marketing plans of 2013 should all include advertising, social media, PR and event/experiential components. These plans need to be tied back to larger brand goals, not secondary metrics like social media growth — because it doesn’t matter if you have 100 more Facebook Likes if you don’t have a cohesive strategy or messaging to turn those Likes into real value for your business.

The success stories coming out of 2013 will be the organizations that integrate marketing departments with single leadership that is closest to overall brand and company strategy — whether they are run by Chief Marketing Officer, the Chief Communication Officer or Chief Brand Officer is for another discussion.

But what matters is that the disciplines and talents of marketing, public relations and social media are all working together toward the same strategies and goals, which means they’re speaking the same language to customers everywhere.

To do this will be not easy, just as it was a struggle for media companies to integrate print and digital operations five years ago. Companies will need to make big organizational changes, and rethink budgets and ROI as traditional advertising metrics do not apply to earned and owned media.

They’ll also need to invest in technology, training and tools that can manage cross-channel messaging. But as with media companies, the efforts will be rewarded when marketing strategies are aligned with what consumers are demanding.

2. Get Comfortable With Rapid Response and Have a Plan B

Traditionally companies have invested millions of dollars and time into brainstorming and fine-tuning the perfect pitch or slogan. This typically involves agencies, whiteboards and market research.

What the media taught us this year is that things move really fast online — memes are instantly created, and the best laid marketing plans can become stale before the first tweet is sent, or worse, can be hijacked to the detriment of the brand. Just look at Starbucks’ latest hashtag campaign in the UK, which quickly flared into widespread brand-bashing.

The best plans of 2013 have to be seen as the first draft, with the expectation that things will change quickly. Having a rapid response plan, and the ability to call in quick changes is a must in 2013.

Having a back-up plan may sometimes include a mea culpa like IKEA or playing along online. But as social media only accelerates the media cycle, it will be more necessary for marketers to develop a deep playbook for campaigns and messaging where changes can be called in as quickly as the meme of the moment makes it to a global Twitter trend.

This is what public relations executives are innately good at, and why having an integrated team of marketers, social media experts and public relations professionals will only provide more of an advantage in 2013.

3. Design Is the Next Killer App, Embrace It

In the physical world, packaging and design matters. Consumers like pretty and interesting things; this has enabled companies with the best packaging to outsell competition for generations. The famous and viral Old Spice campaign is, in many ways, an extension of the product’s physical brand packaging for the Internet.

If the majority of potential new customers will likely first experience your brand online, why not think as much about online design as the packaging that catches their eye on store shelves?

Social networks are placing greater emphasis on visuals. Just look at Facebook’s $1 billion acquisition of Instagram or the rapid rise of Pinterest. Mashable’s new site design puts a greater emphasis on visual because we see our audience sharing more images, and the engagement around the photos that we share on our Facebook Page are 8x that of just text-based posts.

With social networking going more visual there are greater opportunities to stand out with design.

2013 will bring more focus to design, and it will require all successful marketing teams to include designers who work to create compelling images for Facebook, Pinterest and whatever the next breakthrough visual network may be.
Social business will be a buzzword of 2013, but one worth paying attention to — today’s consumers are more interested in interacting with and purchasing products from companies that do good.

For many small and medium-sized companies, that doesn’t mean shifting your entire focus to changing the world. That means integrating the good you already do as a company into your brand strategy.

For instance, we started our Social Good coverage to complement our first-annual Social Good Summit, but found that our community wanted that content year-round. Today, social good is both a key part of Mashable’s coverage and core to the company’s mission.

Make philanthropy a feature, not an after-thought buried on a corporate website. Talk about it and engage your customers in it.

We know that 2013 will bring more changes for media and marketing. There’s much to be done to bring marketing closer to the media cycle and consumer demands, so let’s get going! Stacy Martinet

Get familiar and utilize on and offline marketing strategies simultaneously, from social media, email and network marketing.

Check Out: =>

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How To Earn An Extra Income Online

Earning an extra income online may be difficult for some. Finding legitimate opportunities will require research. There are many opportunities online for people who need to save money on fuel costs, babysitter costs, dry cleaning bills or other expenses. By reducing expenses associated with commuting to work, people will actually earn a greater profit by working online. Consider some of these opportunities to supplement a primary income.

1. Join a Professional Website

People who are experts in a field can earn income offering advice as a tutor, lawyer or doctor. Online companies will pay people to provide professional advice on a per session basis. This is a convenient way to earn an income online without commuting. When professionals commute to tutor their students or to see clients at a lawyer’s or doctor’s office, they spend money on gas and attire to look appropriate. These expenses can often negate what is earned. By offering advice online, these costs are eliminated.

2. Enroll in an Affiliate Marketing Program

Affiliate marketing programs allow people to make money by hosting websites or ads with a company’s product or service. Every time a visitor purchases a product from an affiliate website or ad, the affiliate earns a percentage of the total sale.

Most of these programs are turn-key and can be set up in a matter of minutes. Some affiliate programs may require approval. This process may take a couple of days to ensure the subject matter is of interest. Examples of affiliate marketing programs include Amazon.com and Implix.

3. Write For Extra Income

Many people recommend becoming a writer for companies such as eHow. The articles generated will help businesses drive traffic to their websites or generate revenue for the writer through hosted ads and partnerships with companies.

Some freelancers also write for technology companies and magazines to earn income. Private clients may solicit the help of writers to assist with website development. Blogging can be lucrative if the freelancer is skilled at traffic generation and if the blogger is writing on a professional level.

4. Sell Photography

Sell photographs online. Photography websites host freelancers’ photographs for professional purchase. StockExpert allows people to sell their stock photographs online. Some freelancers may also create graphics and sell the images online. Infographics are popular with companies and can convey a message that words cannot. Many companies may solicit the help of online freelancers to create graphics.

5. Create Website Templates

People who are technically inclined can sell website templates online. These website templates can be used by many different companies who need to create websites online. Templates may also be sold through freelancing websites and photography websites. Each time a person purchases a template, a percentage of the profit will be deposited into an account for the designer. The designer keeps earning money each time the template is purchased.

Consider How Extra Income Can Improve Your Financial Outlook

Extra income can help people supplement their income and become less financially strapped. Consider how these opportunities and others can help to improve a person’s financial income. There are many opportunities online but each one must be researched thoroughly to avoid scams. The best opportunities will not require any additional investment from a person aside from the tools needed to perform the job.

Johnathan Abbiss Is an Internet marketer who has successfully helped many to get started with an:

online income.

To learn more and get some free advice visit here:

http://www.johnathan-abbiss.com\

 

: FreeDigitalPhotos.net

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Adsense- Adsense does fetch money for website!

[pullquote align=”left|center|right” textalign=”left|center|right” width=”30%”][/pullquote]Adsense? It’s all the rage so why is hardly anybody making any money from Adsense? There are more folk making $1 than $7,500 so what’s all the hype about?

Learning how to earn an income using Adsense is actually very simple. You can fork out your $50 or $100 and that’s the learning curve done with. It’s only a matter of placing the Adsense code in a certain position on your web pages. Even the experts have differing views on this so remember to buy a good Adsense tracker that will let you know exactly what’s happening on your pages.

Like everything else, it’s just adopting a consistent and methodical approach to your Adsense marketing.

The Huge problem that hardly anybody tells you about before you buy the Adsense product is that you really must have traffic to your site to make it work. Many people think that by being accepted for a Google Adsense account means that Google is going to send traffic your way. It doesn’t work like that. You are responsible for getting your own traffic.

So, like just about everybody else, you are now stuck with a $50 Adsense product, highly optimized web pages and, well, I guess a $50 Adsense product and highly optimized we pages!

It’s the old cart before the horse system and I fell foul of it myself so I can sympathize with you. Get traffic to your website first. Don’t get hung up on Adsense and don’t go spending money on ANY Adsense product until you have website visitors. I’m not talking a “flood” as the gurus like to call it but a nice gently trickle to start off with will do just fine.

As a side note you don’t actually have to buy any Adsense product. All the information is given on the Adsense help pages, the Adsense blog is great and the guys at Adsense support are really efficient and helpful. Buying an Adsense product does however make you feel more “comfortable” because you are doing what someone else is doing and if it works for them then it must work for you – right?

Work on getting traffic and building your list.

One of the best ways you can do this is to write and submit articles. It is probably the cheapest and most effective method to build your traffic, build your list and build your rankings in the Search Engines.

It won’t happen overnight but if done correctly it won’t take that long. Don’t get hung up on Google. It could take months to be indexed but article syndication builds those all important anchor text links back to your website which Google loves so you are preparing the ground.

Other Search Engines will probably pick you up very quickly and it is surprising where your link will be found. The smaller niche search engines will definitely index you and send a small amount of traffic and also provide a one way anchor text link.

If you don’t think you can write articles then think again and give it some serious consideration. Think of the fun you can have and the knowledge you can gain from researching new topics. The web will always be hungry for quality content.

The latest craze of producing 1000’s of sub-standard articles in seconds using software will be over before long as the search engines really don’t want this rubbish in their database.

Build your website with quality content, submit quality articles and watch your income soar – and it doesn’t have to be with Adsense! by zion datamatics II

Taff Martin runs Taff’s Article Directory and publishes TAD NEWS. A newsletter dedicated to giving real information to real people.
Thanks for reading!

Glenda Coker
Network Marketer

Image: FreeDigitalPhotos.net

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