Top Four Reputable Outsourcing Companies

You are starting a web-based business and have begun to create a website. You have limited funds, time and are overwhelmed. So, where do you start? The simple answer to this question is “outsourcing”. Choosing the right company at the right price can save you hundreds and cut your time in half. Here are 4 reputable online companies to help you get started:

1. Elance – Hire qualified professionals to work online for you. Get assistance with designing your website, create a marketing plan and much more.You can also provide your skills and talents and get paid.

2. oDesk – Build your own office team. Contractors are ready to get your job(s) done for you. You only pay for verified work time, not hours spent. Select professionals based upon work history, feedback ratings…and pick the best contractor to fit your business. Start your interviews!

3. Freelancer – Prides themselves on being “the worlds largest outsourcing marketplace, empowering entrepreneurs & small businesses worldwide”. You can hire your very own virtual assistant. Marketing, advertising, article writing, direct/internet marketing and website creation are just some of the things a Freelancer can do for you.When the job is done, you only pay if you are totally satisfied with the work that has been completed for you.

4. Virtual Office Temps (VOT) – Post a project, apply for a position, and/or get certified training yourself in several fields. VOT operates worldwide!

So there you have it. Four great and reputable outsourcing services that will take the load off your shoulder and get your job done! If your funds are limited, do some research to find a worker(s) to fit your budget.

For a couple of dollars to a few hundred, you can hire a contractor for just about any job(s) you need done. Hire per assignment, a few days, a month or ongoing. It’s up to you. If you’ve been leaving projects on the fence, now there’s no excuse. Pull up your sleeves, get the interviews going…and start hiring!

Glenda Coker is a Network, Internet and Affiliate Marketer. She is a Coach, Innovator and most importantly, a Mother full of integrity and love. Glenda is inspiring, enjoys traveling and connecting with like-minded individuals worldwide!

“Glenda blends creativity and innovation with organization and strategy.”

William Lorch


How To Start An Ezine

If you think about it, Ezines are really wonderful marketing tools that you can use for your business. You may use them to promote programs or products and even services or other websites. Some people even make extra cash by publishing an ezine and getting money from people who advertise on their ezine. As your ezine experiences growth, you may also need to get upgrades in your services so that you can get more features added to your publication and so your subscribers get a better experience with your ezine.

But when you are just starting out with your ezines, there are good free ezine services that you can try out. If you want to make an ezine of your own, then there are some steps that you may want to try out at first. One thing you can try is to compare the free ezines that are out there. Take note of things like how many subscribers they have and also how many are allowed. Then look at how the process of subscribing is done and also check if you can get an upgrade on your service later on. Take notes on whether you are able to export your list to other services in the event that you feel dissatisfied with the service that you get.

Starting your own ezine could be tricky if you fail to do any research beforehand. You can easily fail to start an ezine of your own if you fail to check out the necessary steps to make sure that your attempt at starting an ezine do not crash and burn. Another thing that you can do is to sign up with a provider that provides ezine services so that you do not have to make a commitment that involves money right away. Once you have signed up, you can get started on your first issue. It is but normal to not have any subscribers at first but it is important to have an issue in your archives at least. This is because there are people who want to check out what your ezine has to say before they subscribe to you.

When you have your ezine, you can choose to write your own content or you can choose to get your content from other places. You can get contributors or you can get free articles from various article directories so that you do not have to spend money. Publishing ezines can be a lot of fun but they are also a lot of hard work. If you plan to use your ezine to make some money then you will want a lot of subscribers so that advertisers will deem it worthwhile to get ad space from you. Dan McG.

If you want more information on Ezines, check out the download below by Dnvgoods,”Ezine Marketing Crash Course”. mcgdans

Glenda Coker

Network Marketing Professional


3 Surprising Ways to Find New Clients

People tell me the weirdest stories. Some are tales of drunken escapades, brushes with law enforcement or photos inadvertently distributed on the internet. Others are more surprising: They star astonishingly sober folks hellbent on playing by their own business rules. One of my favorite themes of the second group: People who employ unconventional methods for connecting with new customers. Get ready to put their oddball antics to work for your business.

Make house calls.

Andy Dunn, founder and CEO of New York City-based Bonobos, wanted to sell a better brand of britches directly to men online, without stocking the product in stores. To build a customer base, he loaded up his car with samples and hosted private events in homes around New York. Gents could try the pants on and experience Bonobos’ better fit and better service model, then have the product shipped directly to their homes. His customers became his evangelists, and Dunn’s schedule filled up with in-home events. Bonobos reached its first $1 million in revenue without spending a dollar on customer acquisition (aside from the cost of gas). Today Bonobos boasts sales in the multimillions — and it all started by going directly to the customer.

Offer unlimited service.

Domain registrar is known for its exceptional customer service — and that’s not business as usual in the domain-name game. But how many businesses do you know that actively provide service to noncustomers? In early 2011 that’s exactly what did. Via Twitter, the team caught wind of a software developer whose domain name had been hijacked. (This can occur when your domain registrar mistakenly allows your name to be transferred without the proper authorization.) reached out to the noncustomer and subsequently tracked down the hijacker — all the way to Ukraine. The company’s outstanding efforts (and the good PR they generated) earned it a slew of domain transfers from other consumers.

Differentiate your direct mail.

Business consultant Ashley Ambirge is nothing if not unconventional. The mind behind The Middle Finger Project, which pushes people to “get your ass off the warm-up bench,” Ambirge encourages clients to take unconventional and sometimes rocky paths to achieve hell, yeah status in their businesses. A copywriter by trade, Ambirge decided to create a very targeted direct-mail campaign aimed at companies she wanted as clients — but she skipped out on traditional collateral materials. Instead, she went to a roofing supply company. Yes, a roofing supply company. She sent 30 companies (new home builders) a single roofing shingle inscribed with the words “My Company + Your Company = sales through the roof.” The result? A 100 percent response rate, with nearly every one of the responders becoming a client over the following year.

The key to unconventional customer acquisition is to remember to keep it about the customers. Think about their needs. Go where they are. Make them laugh. Help them. And, once you have them, provide exceptional service so they stick around and help you bag new customers.

Don’t worry if your competitors think you’re all about using shenanigans to bring folks to your door. We know that it’s all about your dedication to your current and future customers’ needs.

Thinking outside of the box for sure. Thanking Erika Napoletano for this great article!

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How to Create an E-Mail Marketing Campaign That People Will Notice

In a world where social media gives businesses more immediate ways to connect with customers, is e-mail marketing still relevant? I think so. In fact, the volume of e-mail marketing messages remained at record-setting levels in June, according to Chad White, research director at marketing company Responsys, and retail e-mail volume will grow about 20 percent this year (vs. more than 16 percent in 2011), thanks to a shift away from old-school direct mail and print.

That makes for a more crowded party. Your e-mails are competing with (literally!) millions of others, which means you must be intentional in your efforts to create messages that truly engage your customers. Here’s how.

1. Start with a robust list. This is an obvious point, but it’s worth reiterating: Make sure the contacts on your e-mail list actually want your messages. You may be as witty as David Sedaris, but if your audience has already tuned you out, what’s the point?

How do you know if your list is stale? Check your open rate. The average is 20 percent, according to the Email Marketing Metrics Benchmark Study released in July by marketing firm Silverpop. If your open rate is significantly less than that, you might have a stale list (or the average for your industry varies significantly from that of others).

Other measures of the health of an e-mail list include click-through rates (how many people took a desired action; i.e., clicked on a link) and conversion rates (how many completed a task in an e-mail message, such as buying a product or signing up for an offer). But the open rate is probably the most telling metric.

2. Freshen things up. Freshen it up by doing something unexpected, suggests DJ Waldow, co-author of The Rebel’s Guide to Email Marketing. Segment your list to send a dedicated message to those who haven’t opened an e-mail recently, and make the content slightly offbeat–shocking, humorous or whatever fits your brand best. “Whatever you normally do, do the opposite,” Waldow says. The idea is to incite reaction and (one would hope) reengagement.

It’s tempting to hang on to those unresponsive addresses — it can be painful to think of purging unengaged recipients. But, as Waldow says, “E-mail marketing works best when you speak to those who really want to hear from you.”

3. Use real images. Stock photography is so yesterday — it’s far better to use your own images. Punctuate e-mails with images from your Instagram or Pinterest feeds, or use staff photos. I like the way the Ibex Outdoor Clothing newsletter features company employees as models.

“Imagery doesn’t have to be polished to tell the story,” Waldow says. “Keep it real, light and fun.”

But be aware that too many graphic elements might make it more difficult for your message to render across every e-mail client and on multiple devices.

4. Keep it simple. Kill the buzzwords, corporate jargon and Frankenspeak. Instead, communicate like an actual human–even if what you sell is complicated. Simple terms are more likely to be read, so write clearly, and use the first person.

Make your calls to action simple, too. In fact, make them stupid-obvious. Haven’t we all been the recipients of confounding e-mails that make it difficult to tell how to access an offer? “Don’t make me search!” Waldow says.

5. Create shareable moments. Outfit your e-mail with social-sharing bling: forward-to-a-friend links and buttons for seamlessly sharing the content on Twitter, Facebook, LinkedIn and Google+. I like the way Boston-based VC firm OpenView Venture Partners places a “tweet this” link after each headline teaser in its weekly newsletter, so readers can share the headline directly from the e-mail (instead of having to click through to the article itself).

Also consider how you can make the e-mail itself more social. At MarketingProfs, we highlight a tweet from a member of our community in our daily newsletter. Such features create a sense of camaraderie and add an element of surprise, Waldow notes, “because you never know if you’re going to be featured, so a reader is likely to open to see if today is the lucky day!”

Ann Handley

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Successful Email Marketing Strategies

Glenda Coker