The F.O.R.M. formula is a very important method in the network marketing industry. We as marketers should incorporate this formula whenever we are meeting new prospects. Making a sale should not be our main focus. Sales will come, but we should get in the habit of building relationships. Many Joint Ventures (JV’s) and business partnerships have been started through meeting people and generally conversing using the F.O.R. M. method.
DEFINITION OF F.O.R.M.
F – FAMILY
Ask questions to find out where the person lives, if they are married, single, divorced and /or have children. Everyone likes to talk about their families. Take the time to listen and relate to the conversation.
O – Occupation
What occupation is the person currently involved in? How long and what brought them to thinking about making a financial change? Ask them, “What has moved you to make this change in your life right now?” Find out their WHY.
R – Recreation
What activities does the person like to do in their spare time? Do they have any hobbies and / or interests to share? Have they done any traveling and where?
M – Motivation
Ask them this question, “If money wasn’t an object, what would you love to do even if you were not paid?”
When I meet someone in the industry for the first time, unconsciously this method is implemented. That’s because I really care and want to know more about that person. It does not matter if they join my business. As I stated above, sales will come.
Network marketing is a people business. Everyone has their own story to tell. Many lives have been greatly impacted just from greeting people and sharing life messages. People relate to others better when stories are shared. Also, try to implement the F.O.R.M. method outside of network marketing. With a little deviation, you can use this method in everyday encounters.
You have a killer product. For the previous few years, you’ve made good money with it. Maybe you’ve made hundreds to a few thousands per month but now, very few are buying.
If your sales have slowed up or even halted, there’s a good reason for it. Not many people will even realize why it’s happening. You may think that someone found a better deal or that they just don’t have the money at the time. This is so far from the truth. Only a measly ten percent will fall into this category.
Well, what about the ninety percent? What’s going on with them?
The truth is…
People are skeptical and skepticism brings fear.
Yes, that’s right. They are afraid to buy. Trust has fallen at an all time low.
Let me give you an example..
Recently, I received a call from a gentleman. He left a voicemail message on my answering service. He said he had run into one of my ads and had a few questions to ask me. I returned his call, ready to assist him with his questions. What I got was a “salesman” wanting me to join his company! He had no interest in my ad and never mentioned it. As you can guess, I had no interest in what he was selling. I quickly, but nicely got off the phone with this man.
I don’t know him, and I will never get the chance to establish a relationship to find out who he really is. He pitched his opportunity as if he was at a baseball game.
Don’t do this…
It’s aggressive people like this that increases skepticism’s for the ninety percent mentioned above. Some people immediately exert negative aggression just to sell a product. They forget or don’t care to apply positive aggressions. Helping a team, blogging about closing tactics or how to talk to prospects is a good example of exerting positive aggression.
Skepticism is at an all time high. Let me explain how you can relieve some, if not all of the skepticism from a potential buyer.
You must build real relationships with people. Find out where they live, work, family life and what they like to do in their spare time. Relate and add value to everyone you meet. It may be hard to hold back on offering your opportunity, but it is crucial to build lasting and trustworthy relationships. It may seem like you’re taking the long route, but you will start attracting people to you just because they like you.
They see the good in you and that you really care about their family and their lives. Honestly, isn’t it nice to have friends? Isn’t is nice to have people around that genuinely care about you and vice-versa?
While building relationships, you must show people you are trustworthy. If you’re setting up a meeting, show up 10 to 15 minutes earlier than the scheduled meeting. You must always be honest. Do not exaggerate your earnings or your position. People are so use to getting the run-a-round.
If you just started in your business, let them know. If you have not made any money, tell your prospect you have not made any money yet, but you plan on making X amount within the next 12 months… Find out if they are open for the two of you to grow together, and take it from there. Let people know the truth and they will respect and appreciate your integrity that much more. Remember, all of this is after you have established a relationship with them.
In conclusion, be genuine when meeting people. Be generous in helping them; not financially, but in solving their problems. See what it is they are seeking and do your best to offer them your skills. Don’t limit yourself by trying to pitch your business opportunity right off the bat. There are many more ways to properly advertise. This world is filled with so many interesting people. Don’t miss out on the opportunity to get to know them.
Earning an extra income online may be difficult for some. Finding legitimate opportunities will require research. There are many opportunities online for people who need to save money on fuel costs, babysitter costs, dry cleaning bills or other expenses. By reducing expenses associated with commuting to work, people will actually earn a greater profit by working online. Consider some of these opportunities to supplement a primary income.
1. Join a Professional Website
People who are experts in a field can earn income offering advice as a tutor, lawyer or doctor. Online companies will pay people to provide professional advice on a per session basis. This is a convenient way to earn an income online without commuting. When professionals commute to tutor their students or to see clients at a lawyer’s or doctor’s office, they spend money on gas and attire to look appropriate. These expenses can often negate what is earned. By offering advice online, these costs are eliminated.
2. Enroll in an Affiliate Marketing Program
Affiliate marketing programs allow people to make money by hosting websites or ads with a company’s product or service. Every time a visitor purchases a product from an affiliate website or ad, the affiliate earns a percentage of the total sale.
Most of these programs are turn-key and can be set up in a matter of minutes. Some affiliate programs may require approval. This process may take a couple of days to ensure the subject matter is of interest. Examples of affiliate marketing programs include Amazon.com and Implix.
3. Write For Extra Income
Many people recommend becoming a writer for companies such as eHow. The articles generated will help businesses drive traffic to their websites or generate revenue for the writer through hosted ads and partnerships with companies.
Some freelancers also write for technology companies and magazines to earn income. Private clients may solicit the help of writers to assist with website development. Blogging can be lucrative if the freelancer is skilled at traffic generation and if the blogger is writing on a professional level.
4. Sell Photography
Sell photographs online. Photography websites host freelancers’ photographs for professional purchase. StockExpert allows people to sell their stock photographs online. Some freelancers may also create graphics and sell the images online. Infographics are popular with companies and can convey a message that words cannot. Many companies may solicit the help of online freelancers to create graphics.
5. Create Website Templates
People who are technically inclined can sell website templates online. These website templates can be used by many different companies who need to create websites online. Templates may also be sold through freelancing websites and photography websites. Each time a person purchases a template, a percentage of the profit will be deposited into an account for the designer. The designer keeps earning money each time the template is purchased.
Consider How Extra Income Can Improve Your Financial Outlook
Extra income can help people supplement their income and become less financially strapped. Consider how these opportunities and others can help to improve a person’s financial income. There are many opportunities online but each one must be researched thoroughly to avoid scams. The best opportunities will not require any additional investment from a person aside from the tools needed to perform the job.
Johnathan Abbiss Is an Internet marketer who has successfully helped many to get started with an:
In this world, there are those who achieve success and those who do not. I would like you to be one of those who achieve. In this article, I will paint a picture of how you can increase your income without stepping on the toes of others.
Learning to increase your income requires counter-intuitive learning. It’s not about cheating and pushing people over. If you go this route, at the end of the day, you will be left cold and lonely. Push-overs seldom make a significant income. Remember these Golden rules… They will take you far in life… If it hurts you, then abstain from hurting another.
One must put others needs before his own. The Son of God preaches that we should do others the way we would want to be done. Matthew 7:12 and Luke 6:31. The commonality to it all is real simple. Success will come to the ones who realize and they aren’t alone, but by forces are obligated to release their ego and serve others.
Serving others is a very crucial concept. Serve without looking for a return. Give gifts without expecting anything back. You will automatically reap a harvest from giving to others. The Native Americans honored each-other by handing over their possessions. They gave selfishly. They did not look for anything in return.
Serving others will not give you results in your business immediately. There are no guarantees. However, within time you will start to build a network. Just like the Native Americans, you will reap way more than what you have invested. Give it time. Anything worth obtaining is worth investing your time and efforts.
If you are serious about giving back to others, => “Contact Me“.
You will gain valuable knowledge to help others succeed as well as yourself.
Network Marketing Professional
Glenda Coker is a Network, Internet and Affiliate Marketer. She is a Coach, Innovator and most importantly, a Mother full of integrity and love. Glenda is inspiring, enjoys traveling and connecting with like-minded individuals worldwide! “Glenda blends creativity and innovation with organization and strategy.”