The Network Marketer’s Formula of F.O.R.M.

The F.O.R.M. formula is a very important method in the network marketing industry. We as marketers should incorporate this formula whenever we are meeting new prospects. Making a sale should not be our main focus. Sales will come, but we should get in the habit of building relationships. Many Joint Ventures (JV’s) and business partnerships have been started through meeting people and generally conversing using the F.O.R. M. method.




  • F – FAMILY

Ask questions to find out where the person lives, if they are married, single, divorced and /or have
children. Everyone likes to talk about their families. Take the time to listen and relate to the

  • O – Occupation

What occupation is the person currently involved in? How long and what brought them
to thinking about making a financial change? Ask them, “What has moved you to make this change in your life right now?” Find out their WHY.

  • R – Recreation

What activities does the person like to do in their spare time? Do they have any hobbies and / or interests to share? Have they done any traveling and where?

  • M – Motivation

Ask them this question, “If money wasn’t an object, what would you love to do even if you were not paid?”

 When I meet someone in the industry for the first time, unconsciously this method is implemented. That’s because I really care and want to know more about that person. It does not matter if they join my business. As I stated above, sales will come.

Network marketing is a people business. Everyone has their own story to tell. Many lives have been greatly impacted just from greeting people and sharing life messages. People relate to others better when stories are shared. Also, try to implement the F.O.R.M. method outside of network marketing. With a little deviation, you can use this method in everyday encounters.


Web Business Engineering: Using Offline Activities to Drive Internet Strategies (Addison-Wesley Information Technology Series)


MLM And Your Mindset

[pullquote align=”left|center|right” textalign=”left|center|right” width=”30%”][/pullquote]MLM or Multi Level Marketing is a great opportunity. It is simply defined as a group of people who are connected by a unified system, which offers products and services that help others in their businesses. These products range from personal coaching, training videos, seminars and much more. If you are armed with the right knowledge and skills, you can go far in this business.

Honestly, 97 percent of people fail in this business. The 3 percent averages out to be about 210,000,000 people worldwide. Are you in the 3% percentile? You should be. If you want to be included in the number of people above, we will do our darndest to get you there.

There is product and training systems, compensation plans and the list goes on. Let’s face it, all of this is important but without the right attitude, these tools are useless. If you do not have the right mindset, you will not be able to build any business. It makes sense for those who are new to building an MLM business to focus on this all-important aspect.

I have a few pointers that will help get you started,  beginning with the right mindset. First, do your homework. Seek out an MLM community and Mentor that will truly focus on You, your goals and positively transforming your total mindset. This industry has lots of genuine leaders. Feel free to contact me for more information. Also, there is a great book out by Noah Saint John called:

The Secret Code of Success. If you haven’t read it, I suggest you take time to pick up a copy. It’s an excellent read and an asset to your library.

I want you to take heart to the four primary key elements listed below. They will assist you in developing the right attitude that can lead you to success:

Know and Understand Your Purpose (Your Why)

There are many people who join an MLM business because they enjoy challenges and helping others. Others join for the potential to achieve financial freedom in their personal lives. Purposes may be different, but everyone has an aim behind joining an MLM. It is this purpose that motivates people to keep doing the work that needs to be done in their business. People always keep their purposes at the forefront of their minds which motivates them to work even harder.

Learn How To Be Open

If you are not open and ready to learn things from others, chances are you may fail in the MLM business. It is wise to learn from those who have been where you want to be. Seek out those who have succeeded in business and ask them how you can make yours work. Listen and follow through on their advice. If something is not working for you, contact them again and discuss the issue.

Stay Positive

In order to achieve success, you must develop the ability to stay positive. Like anything else, there will be ups and downs along the way. Staying positive through your downs would not only make you relax, but also helps you to become a success in the long run!

Be Committed

Commitment will determine your success in any niche. In order to succeed, you should learn to meet your commitments. Your success in MLM hugely depends on it!

Glenda Coker

Network Marketing Professional