Having a list means more than giving your subscribers updates on a particular product or service. You must learn
the art of monetizing your list. It is good to give them timely information, but you can provide much more.
Alternately, provide offers that are of low-cost at first. Try to stay under the $100 range until you gain a larger following of at least over 2,000 people. Give them offers that you know will be of interest to them.
Get a feel for what your audience wants. You can do this by putting a little survey at the end of your emails, asking them to check off specifically what they are interested in. Also, welcome them to provide input if they wish to do so.
After you sell a product to your list members, don’t leave anyone hanging with possible questions. Follow up with them to see how your offer worked and if any assistance is needed.
There are lots of ways to email your list that only take minutes of your time. You can reach your entire list through email blasts or broadcasts. Send out your emails automatically by chosing specific dates and times. Make and program campaigns for new sign-ups or any product you may be promoting.
Email blasts or broadcasts are great when you want to point out a timely blog you’ve just made or to sell something special that will only last for a limited time.
You will need an autoresponder to perform these tasks. AWeber or GetResponse are two of many good companies that provide email services. Check with them for pricing. As of now, AWeber is $19 a month and GetResponse is $15 – $65 a month, based on the amount of subscribers you have.
From time to time, you will get sign-ups who will unsubscribe. This is not uncommon, so continue to build your list. Through your autoresponder, you can adjust your unsubscribe page to offer them an incentive to stay if you like. Offer an e-book, a training tool or a free webiner. You can also find out the reason they are unsubscribing and provide assistance if needed.
Keep up and communicate with your audience regularly. Some email marketers send out mailings everyday, and some one to three times a week. I have sent out emails everyday of the week, but I find that people are more responsive Tuesday’s starting around lunchtime to Friday mornings eastern time.
Bottom line, it is up to your discretion as to how many times you email your list. A simple rule of thumb is to be sure you touch bases every week, or your list may think you’ve abandoned them. Remember to keep the lines of communication open. Listen to the input of your subscribers. Guide them to resources, assist them and be sure to keep them “in the know”. Use these tips and in no time, you will become a pro at monetizing your list.
Network Marketing Professional
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