You have a killer product. For the previous few years, you’ve made good money with it. Maybe you’ve made hundreds to a few thousands per month but now, very few are buying.
If your sales have slowed up or even halted, there’s a good reason for it. Not many people will even realize why it’s happening. You may think that someone found a better deal or that they just don’t have the money at the time. This is so far from the truth. Only a measly ten percent will fall into this category.
Well, what about the ninety percent? What’s going on with them?
The truth is…
People are skeptical and skepticism brings fear.
Yes, that’s right. They are afraid to buy. Trust has fallen at an all time low.
Let me give you an example..
Recently, I received a call from a gentleman. He left a voicemail message on my answering service. He said he had run into one of my ads and had a few questions to ask me. I returned his call, ready to assist him with his questions. What I got was a “salesman” wanting me to join his company! He had no interest in my ad and never mentioned it. As you can guess, I had no interest in what he was selling. I quickly, but nicely got off the phone with this man.
I don’t know him, and I will never get the chance to establish a relationship to find out who he really is. He pitched his opportunity as if he was at a baseball game.
Don’t do this…
It’s aggressive people like this that increases skepticism’s for the ninety percent mentioned above. Some people immediately exert negative aggression just to sell a product. They forget or don’t care to apply positive aggressions. Helping a team, blogging about closing tactics or how to talk to prospects is a good example of exerting positive aggression.
Skepticism is at an all time high. Let me explain how you can relieve some, if not all of the skepticism from a potential buyer.
You must build real relationships with people. Find out where they live, work, family life and what they like to do in their spare time. Relate and add value to everyone you meet. It may be hard to hold back on offering your opportunity, but it is crucial to build lasting and trustworthy relationships. It may seem like you’re taking the long route, but you will start attracting people to you just because they like you.
They see the good in you and that you really care about their family and their lives. Honestly, isn’t it nice to have friends? Isn’t is nice to have people around that genuinely care about you and vice-versa?
While building relationships, you must show people you are trustworthy. If you’re setting up a meeting, show up 10 to 15 minutes earlier than the scheduled meeting. You must always be honest. Do not exaggerate your earnings or your position. People are so use to getting the run-a-round.
If you just started in your business, let them know. If you have not made any money, tell your prospect you have not made any money yet, but you plan on making X amount within the next 12 months… Find out if they are open for the two of you to grow together, and take it from there. Let people know the truth and they will respect and appreciate your integrity that much more. Remember, all of this is after you have established a relationship with them.
In conclusion, be genuine when meeting people. Be generous in helping them; not financially, but in solving their problems. See what it is they are seeking and do your best to offer them your skills. Don’t limit yourself by trying to pitch your business opportunity right off the bat. There are many more ways to properly advertise. This world is filled with so many interesting people. Don’t miss out on the opportunity to get to know them.
Thanks for reading!