It is crucial to [pullquote align=”left|center|right” textalign=”left|center|right” width=”30%”][/pullquote]position yourself as an expert in your niche. When people view you as an expert and have questions, they will turn to you for answers. When you recommend your primary business, there’s a high chance you will get sign-ups.
When you’re sick, you consult a doctor. If your car breaks down, you go to a mechanic. You view your doctor and mechanic as experts. So, the same concept applies in your business. As a network marketer, you should always strive to be the expert in your niche. When people gain your trust, they begin to look up to you. To achieve this expert status, there are a few things you can do:
When you write content on your website, blog or through a newsletter, always provide quality content. Keep your readers up with the latest updates and tips. Submit your articles to directories. Don’t forget the resource box at the bottom of the page. Include your website URL and tell the world a little bit about yourself. This is where you brand yourself even more to potentially millions of people searching for your niche information.
Be confident and write your reports, articles, newsletters and eBooks with authority. I don’t see the need to write in formal, vocabulary-rich style unless you are teaching English or a speech class. Write in a conversational style so that it is easy for all audience types to follow.
If your readers have questions, provide them with answers. If you have a large list of subscribers, do your best to connect and provide assistance. Publish stories from consultations if you have done any. Of course you must first get permission to do so. Others can benefit and learn from your consultations; thus putting yourself in the driver’s seat even more as an expert. These authentic case studies will provide fresh content to your newsletter as well.
I must stress that becoming an expert in your niche will take time, dedication and lots of effort. It is a cumulative process that will not happen overnight. Begin branding yourself right now. Don’t wait until tomorrow. Take the time and begin today.
Make it a great day!
Business Marketing Coach