7 Reasons Why You Should become an Internet Marketer

Here are 7 reasons why you should become an internet marketer


1. Internet Marketing is a highly paying career:

You can earn big commissions marketing other people’s products or services online once you learn how it is done. Some merchants will pay you as much as 75% of their product selling price. For example if a product or service is selling at $500 you will earn $375, i.e., (75% of $500 is equal to $375.)

2. You can use your potential competitors to profit big time:

Most affiliate programs allow you to recruit new affiliates for them. This gives you an opportunity to build your own marketing team known as sub-affiliates. You earn a commission from your sub-affiliates sales. The more sub affiliates your recruit the more money you will make.

3. Affiliate programs provide marketing tools:

A merchant who wants to make a lot of money online will create and develop highly effective marketing tools such as; banners, text links, classified ads, email promotions, product reviews and articles in order to help his or her affiliates sell the product or service easily and fast online.

4. Cookie tracking enables you to make money:

You may refer a customer to a merchant’s business website but he or she fails to buy on the first visit there. Due to cookie tracking if this customers comes back 2 years later you will still earn your commission. This is the beauty of affiliate marketing.

5. Internet marketing training opportunities are readily available:

You can easily train to become a professional online marketer within a relatively short time. There are many learning centers online that will teach you how to become a successful marketing guru. There are 3 ways you can learn this trade; self-study, hire an expert to teach you or you can join an internet marketing forum.

6. You can easily start your own marketing business:

It is easy to start your own online marketing business that requires minimum capital to start. There are many lucrative business opportunities on the online marketing niche market. A small research using Google suggest will reveal numerous niche opportunities on the larger online marketing market for you.

You can start a small business specializing on helping local business owners take their businesses online to expand their market reach.
7. Trained internet marketing professionals are in high demand:

Many businesses are now beginning to realize the importance of taking their businesses online. For them to take their local business successfully online they need a trained marketer to help them out. You can be become that local guy who serves locally as the local internet marketing consultant.

The author is an experienced and expert internet marketer based in Nairobi Kenya.

Blog: internet marketing College Kenya

Must You First Create a Business or a Business Plan?

If you are selling items on eBay from home or something on a grander scale, creating a business plan is necessary. But, is it the first thing you should do when creating and setting up your new business? This question will be implemented as you read along.

So many of us who are self-employed and freelancers seldom create a business plan.

From the beginning of creating a business we are told to immediately create our road map. We list our goals and spell out our objectives. All of that is fine and good. It must be done.

BUT… to answer the question above, I suggest that no business plan will be worth anything until you’ve done your homework, period.

There are several reasons why a business plan should not be the first thing you take on when creating your business.

First, you must think about what service you want to provide. What product(s) if any and what steps must you begin taking. If you decide to sell products, conduct a product research and find out if your products or services are in high enough demand to generate a profitable income.

How do you conduct a product research? There are countless of ways, but here are just a few of the common ones:

eBay:

On the main page, scroll down to see their daily best sellers.

eBay Pulse lists popular searches and the most watched items.

Seller Central lists the top hot and high demand items by category.

Google:

Do a search for the type of product or service you plan to offer. Click on the top 5 sites listed and check out their comments section. If there are a lot of posts, your product or service sparks a lot of interest and proves to be a popular one.
Amazon:

Choose the category of your interest on the left of the site to see best-selling items and what customers are currently observing. This will give you a good idea of what people are buying on the internet.

PayPal:

Type in the word “Shops” in the search box. When you click on a category, a list of shops will appear. The top-selling stores are listed first. Reputation or ranking numbers are listed beside each store listing. Most stores show their top viewed and or top rated items.

There are other ways to do research before diving into your business plan… Seek out and talk to other people who provide services similar to yours. Talk to at least 5 or 6 people to get a range of views and objectives. Since they are already in business, you will get great tips and pointers that can save you lots of time.

Locate them through reputable trade associations or word-of-mouth. Keep in mind that some locals may see you as competition and be reluctant to share ideas. That’s okay because you can still reach out to similar people in other locals and you always have other options available.

Once you see what your best product or service is, it’s time to put it all together and begin testing. You must test market just like the big organizations do.

Packaging your services, pricing and types of marketing should be tested. You will notice that certain approaches work better than others. Start slowly by putting one toe in the water. This is called trial and error. Observe and continue to test until you get your desired results. Once everything works to your liking, you can begin to plunge into creating your business plan.

Note: If you are reading this and already have a body of knowledge, good for you! You have done your ground work and some of these steps you may not have to implement. Go right ahead and tap into creating your business plan.

As you can see, before the business plan comes into play, a lot of research and planning needs to be done. But once you put all the pieces together, little by little you will begin to see your hard work pay off. Keep in mind when building any business, costs will occur. Start off early writing down and calculating all necessary expenses.

Remember, you are creating not just a business, but a lifestyle that will reward you a thousand times plus over and over again. To learn more about creating a business plan, read my article.

Grand Business Plan.

To the top,

Glenda Coker

Network Marketing Professional

digitalart / FreeDigitalPhotos.net

How does Google google?

[pullquote align=”left|center|right” textalign=”left|center|right” width=”30%”][/pullquote]Google has, despite residual competition from Yahoo and Microsoft, become the world’s default search engine. Indeed, such is the omnipresence of Google, the word itself is entering modern contemporary language (“to Google”, “to have Googled” etc.). To have, or have not, a high page ranking in Google can mean the difference between success and failure for many businesses.

But how exactly does Google Google?

Bust the myths first

One of the first things to get out in the open before any discussion about how Google Googles is that no one really knows for sure! (Well apart from those people which actually work at Google that is.)

This is an important fact to consider, especially given the huge industry that has grown up in search engine optimization (SEO) and search marketing in general (optimizing web pages and marketing strategies to gain high rankings in search engines). Whilst the basics are well known because they have been proven to work in the real world, Google has kept relatively quiet about the actual specifics of how it ranks web pages!

Why? Quite simply to avoid unscrupulous web designers and the like from abusing the system! In the good old days (sepia tinted images come to mind) when the web was young, search engines used meta tags to ascertain what a website was all about, and it used those tags to return search queries. However, these were so abused by certain websites that they became almost useless as a means of ascertaining what a webpage was all about!!! Hence, Google (and other search engine providers) do not generally publicize how they rank pages, using fiendishly complex algorithms instead…

The simple mechanics
Anyway, I digress, back to the question in hand.

The simple mechanics of how Google Googles (try saying that quickly) is relatively simple, and is a three stage process:

Stage 1 – the Googlebot!

The Googlebot is Google’s web spider. A web spider is an automated programme that trawls the internet visiting pages that it can find and harvesting data from them! The Googlebot is the foundation of how Google works!

The Googlebot (like other web spiders) on visiting a site will download information about that site to Google’s servers, this information includes the meta data, content (abridged), keywords and the location of content and keywords. Further, the Googlebot will also “deep-crawl” a website, harvesting links which will be “crawled” in the future.

The Googlebot will usually “crawl” a webpage once a month, for the more popular websites and those sites which have regularly changing content (such as news media) this will be more often!

Stage 2 – the Indexer!

Once the Googlebot has crawled a webpage, the results of that crawl are downloaded to Google’s servers and indexed (using the indexer). The content of a website is indexed (alphabetically) by search term (the indexer generally ignores common words such as “is, on, in, or, of”.. etc.), together with the location on the document where that term appears (this is why you need to give your search terms prominence – but that’s a different discussion).

The output of the indexer is a database which stores the location of words (and their location) on every website crawled by the Googlebot. This index is used by Google’s query processor to generate search results.

Stage 3 – Google query processor

The final stage, is Google’s query processor. This takes a user’s query (perhaps a single word, or a more complex search query), compares it to its search results (as stored in the indexer) and then returns the results to the user, based on the prominence of those search terms on a particular page, their proximity to each other etc.. Sounds simple?

However, considering there are approximately (as no one really knows for sure) 25 billion web pages in existence (Google itself admits it’s only trawled a fraction, only several billion!!!), the above methodology in returning search results would be somewhat haphazard and unlikely to give the user relevant results!

The Google difference – relevance
So what makes Google different, and what makes it so successful? In a word – relevance!

Google strives to produce relevant results for every single search query it handles. The effectiveness of this is reflected in Google’s market dominance of the search engine market. But how does Google do this time and time again?

The search algorithm and Page Rank
Google spends a lot of time and effort in refining its search engine in order to deliver relevance to each and every search query it handles.

Internal!

Firstly, its spidering and indexing of web pages is highly effective – this is the backbone of producing relevant results. Google has produced algorithms and processes which can, with a high degree of accuracy, determine what a particular web page is about by analyzing the text, layout, headings, images and links on a specific web page.

Web designers, well the good ones at least, therefore design their web pages to be as Google (and other search engine) friendly as possible. This is often called “internal Search Engine Optimization”, and classified, by some agencies as a separate service to designing a website (???).

Internal SEO aims at making a website more easily read and understood by the Googlebot (and equivalent web spiders) by making sure that certain standards are met, that links and images are properly labelled and that the text (content) itself is appropriate and is actually written in a way that can help web spiders “understand” the page’s subject (use of key words, proximity, and position of key words etc.). Most search engines will deliver broadly similar results here.

Viva la difference – Page Rank – External

However, what makes Google’s results more relevant for the majority of users, is its use of the Page Rank algorithm (named after Larry page – one of the co-founders of Google). Once a website is Page Ranked, it is assigned a ranking of between 0 and 10. With “10″ being the best! Higher Page Ranked websites will be listed higher on Google’s search results than lower ones (page rankings are logarithmic, meaning that there are a lot of lower ranked pages to higher ranked pages).

Put simply, Page Rank is an algorithm that assesses a pages relevance for a particular subject (search term) by the number and quality of inward bound links (links pointing to that particular web page) that are relevant to that search term. The theory being that good websites with good content will be linked to already by other pages. Quality is important too – with links coming from highly ranked website accounting for more than other links (significantly more in certain cases).

Optimizing a website for links is often called “external Search Engine Optimization”, and can be done in a number of ways, from link exchanges with similar websites, to posting articles on article boards to blogs (quick tip to get your site listed on Google faster is to start a blog on Blogpedia.com linking back to your site).

Don’t cheat!

Oh, and one last thing. The web has always been open to abuse by unscrupulous web designers trying to beat the search engines! Firstly, it was with meta-tags, then key words in the text of the document, and now with link farms (websites set up full of links to other websites, serving no other purpose than to link to each other and manipulate search engine rankings).

Google, and other search engines, have highly complex algorithms and have processes in place to identify manipulation of links, keywords and meta-tags. If a search engine decides a particular website is guilty of such activity, that website could find itself black listed!!

Not so simple after all

Search engine optimization, either internal or external, whilst relatively simple in generic terms can get complicated. Hence the SEO industry!!! So whilst this blog entry is simplistic, don’t necessarily be fooled that getting a high-ranking website is an easy thing to do!

www.hot-lemon.com
Marketing director at Hot Lemon – http://www.hot-lemon.com

Glenda Coker

Network Marketing Professional


suphakit73 / FreeDigitalPhotos.net

Are You Ready to Start A Home Based Business? – Should You Try It Out?

[pullquote align=”left|center|right” textalign=”left|center|right” width=”30%”][/pullquote]These are two BIG questions but are very beneficial. Many ponder on if they want to start and maintain a home based business instead of having to wake up daily to drive only to work for someone else.

I have asked myself the same questions I will ask you down below. It is really important to be straightforward in responding to each question. Your answers will tell you if you should make that bold step and get into being your own boss or not.

The primary reason why a home based business is pondered upon may be the importance of extra revenue streams, however your reasons may be different.

Consider these issues below before making any move toward your very own home based business:

Are you genuinely comfortable with the work you’re doing at the moment?

Is there enough time in your day to accomplish the things YOU need to your satisfaction? (not what is required of you)

Can you admit to really enjoying it?

Do you think working 8 hours or more each day is adequate time spent or do you find yourself missing time spent with friends and family?

Are your children and spouse happy with the quantity of time you spend with them?

Does the company, your supervisor, or coworkers have equally as much loyalty to you as you have for them?

Are your wages sufficient enough to pay your bills on time?

How many years do you see yourself in your current position?

Are you at ease asking for time off to attend an important family occasion or simply to tackle the needs of your spouse and kids? (Examples of this involve doctor visits, a best friend’s wedding or a dance recital with your twelve-year-old, etc.)

Are you putting things off into the future because you just don’t have the chance to break away or there just isn’t enough money saved to go on that long deserved holiday getaway?

Is your long-term savings sufficient for you to retire on?

In case you answered No or Not Really to any or the majority of the above questions, you may be all set to contemplate getting into your own home based business. My guess is that you basically responded with a lot of No’s and found a few of the questions literally hit home and got you really in deep thoughts.

Setting up your own home based business is never a fairly easy job. Where will you go from here? Where does one start?

My advice to you is to get a feel of the entire thing first. If you are currently employed, don’t leave your job immediately to start a home based business. Test the waters so you don’t have any regrets later on. Ask questions, stay focused and connect with like-minded individuals who are successful at running and maintaining their own business. Feel free to sign up for my marketing email updates.

Glenda Coker

Network Marketing Professional

Stuart Miles / FreeDigitalPhotos.net